The Photo Launch Story
Helping photographers focus on what they love most, photography.
Why I Started Photo Launch?
Behind every “click” is someone trying to freeze time for a family like mine. Someone trying to build a business that gives them freedom, not stress.
But most photographers I spoke to were overwhelmed. Amazing behind the lens, yet buried under marketing, websites, and endless admin.
They were working harder than ever, but not necessarily growing faster. That’s when Photo Launch was born, To help photographers simplify the business side, so they can focus on creating.
Hey, I'm Jay!
Father of one (and a furry friend).
Born and raised in Penang, now calling Sydney home.
An engineer turned digital marketer who never thought much about photos... until my son was born.
That’s when everything changed.
My phone became a timeline of moments I never wanted to forget; first smiles, tiny hands, everyday chaos.
That’s when I realised photography isn’t just art. It’s memory, emotion, and legacy captured in a frame.
I’ve worked with photographers to turn their passion into thriving businesses. Now, I’m here to help you do the same.
